| Sr.
No. |
Course Content |
| 1. |
Understanding customer lifestyle |
| 2. |
Retail image and getting to know the various brands |
| 3. |
Retail store layout |
| 4. |
Store decorations |
| 5. |
Merchandising equipment and placement |
| 6. |
Color for shopping impact |
| 7. |
Identifying the role of visual merchandising in marketing strategies |
| 8. |
Window displays |
| 9. |
Details of supermarket merchandising |
| 10. |
Decoration of furniture and equipment presentation |
| 11. |
Use of communication tools to grab customers’ attention |
| 12. |
Understanding current merchandising market |
| 13. |
Use of music to enhance the interaction with customer |
| 14. |
Establishing the combination of fashion design, interior design, architecture and music |
| 15. |
Understanding customer friendly aura |
